Archive | December, 2010
15 Dec

“Kodak sells film, but they don’t advertise film. They advertise memories.”

- Theodore Parker

Book of Tens

14 Dec

Ad Age came out with their lists of various top ten items for the past year this morning. Check out if your favorite brand made the cut: The Book of Tens 2010

Also, vote on which social media campaign was your favorite to the right!

Mr. Peanut Has Swagger

12 Dec

For the holidays, Planters has made a new 30 second spot featuring the iconic Mr. Peanut. In this video we get a chance to see what went into the production, but also get to know this sophisticated nut a little better.

Check it out:

Seasick Polar Bears

12 Dec

Maybe it’s the copy or that I love the zoo, but this ad is great http://ow.ly/3nWWj

A Different Kind of Green

12 Dec

Greenwashing is something that we all know is happening.

Companies are telling consumers there products help the environment, or damage it less, and consumer are starting to become numb to it. There is a total over saturation of this in many markets and it’s time to find a new way to save the planet… but still sell products.

Volkswagen does an outstanding job of this in a recent video ad:

What is so brilliant about this ad is that it focuses on the environment but it’s not showcasing cars and how fuel-efficient and planet-friendly they are; they’re doing something better. Continue reading 

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