“Subway and Schick have joined the list of advertisers asking MTV to make sure their commercials don’t appear during the controversial teen drama ‘Skins.’” (Adage.com)
This is the latest list of companies who are pulling commercials from the racy new show on MTV. Others include H&R Block, Taco Bell and General Motors. A GM spokesperson echoed the words of most these companies when they released a statement saying the content of the show did not fit their brand image.
But will any brand besides, say Trojan, fit this new drama?
It’s a question that has the potential to be a PR nightmare for MTV. The show is not getting recognized for its story lines and compelling characters, but rather getting press for how many companies blatantly don’t agree with it.
As a consumer in MTVs target age group, 12-34 year olds, I still have no idea what the show is about– besides the racy commercials and reading articles calling it child pornography. Continue reading