Archive | Millennials RSS feed for this section

Chrysler “Born of Fire” Super Bowl Ad- Effective or Just Artsy?

7 Feb

The 2011 Super Bowl was littered with automotive commercials, from cars.com to VW to Chevy.

The one that stood out, however, was the two-minute Chrysler “Born of Fire” spot. It features snapshots of Detroit, the “Motor City,” and ended with one of its most famed residents– Eminem.

But is this just an artsy TV ad, or is it actually effective?

For me, it’s effective… My parents? Maybe not.

This commercial did wonders for making Chrysler look “cool” and luxurious, something I had never associated with them before. Add in Eminem, and they kind of look edgy. Continue reading →

Ethics, Facebook and Teens; Is There Any Limit?

9 Dec

When first asked to think about ethics in the digital space, my mind went directly to the most common issue people face- spam mail. As a marketer, I don’t think spamming is ethical nor effective; I actually think it makes for a poor marketer and, better yet, kind of annoying.

FacebookBut then I got to thinking about a service that millions of people use daily– the epic and black hole of social media– Facebook. So I started to ask myself what were the ethical issues that Facebook brings about today. And would they be there without a site such as this?

The main one I kept coming back to– underage students using the service. Continue reading →

Snooki? Really?

1 Dec

While reading an Ad Age article this morning on Gen Y, I was taken back, but not shocked, by the realization that people like Snooki may be the way to reach this new market.

Is it disappointing that this millennial market follows her and takes interest in her the most? A little bit. But I don’t think it’s because of her actions (completely). Sure, the Jersey Shore antics are entertaining, but I think this article touches on something that is becoming more widely accepted… being sassy and witty. Continue reading →

Bieber, Kanye and Twitter Revolution?

1 Dec

Bieber, Kanye and Twitter Revolution? 5 things you didn’t know about socal-media tracking http://ow.ly/3iaEj

Pepsi Everywhere

17 Nov

During Pepsi’s recent re-branding, they made the crucial and effective decision to turn most their efforts online. Rather than focusing on the Superbowl in 2010, they went to Facebook to reach their consumers. What Pepsi has done is make it easy to interact with their website and they encourage it via promotions and TV commercials.

Pepsi has reached out to their consumers in mainly digital way; they have a presence on Facebook with almost 2.5 million followers, a Youtube page which links directly to current campaigns and a Twitter page with constant updates and communication. And all of these sites link together easily with the main site and each other.

Pepsi has used the digital space as the number one way to run it’s “Pepsi Refresh Project” which targets a younger demographic and encourages new ideas with a cash incentive. People submit their ideas online then we vote for them… online. This Youtube video explains how the process is done (notice how everything is based on the web site or social networking):  //www.youtube.com/watch?v=ZXDvzPx8zTc

What Pepsi did right was know their target market and how to reach them. They knew they would be online via Youtube and social networking sites, and then they created a campiagn they would care about and focused it to those places. Every aspect of it works together in a logical and effective way.

This year Pepsi was named runner-up for Marketer of the Year, a title given mainly based on their online work. Read the full article at http://adage.com/moy2010/article?article_id=146489

Follow

Get every new post delivered to your Inbox.