The 2011 Super Bowl was littered with automotive commercials, from cars.com to VW to Chevy.
The one that stood out, however, was the two-minute Chrysler “Born of Fire” spot. It features snapshots of Detroit, the “Motor City,” and ended with one of its most famed residents– Eminem.
But is this just an artsy TV ad, or is it actually effective?
For me, it’s effective… My parents? Maybe not.
This commercial did wonders for making Chrysler look “cool” and luxurious, something I had never associated with them before. Add in Eminem, and they kind of look edgy. Continue reading
While reading an Ad Age article this morning on Gen Y, I was taken back, but not shocked, by the realization that people like Snooki may be the way to reach this new market.
Is it disappointing that this millennial market follows her and takes interest in her the most? A little bit. But I don’t think it’s because of her actions (completely). Sure, the Jersey Shore antics are entertaining, but I think this article touches on something that is becoming more widely accepted… being sassy and witty. Continue reading