Although I briefly touched on fundraising for the disaster in Japan in an earlier post, I think it’s important to now examine the long term projects which have developed. We are seeing that fundraising was not just a trend at the time of crisis, rather, it’s an on-going relief effort.
And what is shocking is that many of these events or programs are actually based in the social space. Below are examples of how designers, musicians and even chefs are banding together in the digital space to bring relief to Japan.
The Council of Fashion Designers of America (CFDA) is hosting an online auction through April 28 on charitybuzz.com. Auction items include a meeting with Vogue Editor- in- Cheif, Anna Wintour, and a behind the scenes tour of the 2012 Tommy Hilfiger photo shoot. They are promoting this event heavily in the social space, asking friends to share it on Facebook and use certain hash tags on Twitter. All proceeds go to the Japan Society.
Lady Gaga recently donated $1.5 million to Zynga’s fundraising efforts with Save the Children and the American Red Cross. This is not the first time either of them have donated time or talent to Japan. Lady Gaga is featured on the upcoming Songs for Japan CD which also features Beyonce, Justin Beiber and other popular artists. Zynga has been fundraising on their own in the social space via their popular social games (Farmville being one of them). They were able to donate $2.5 million through the donations players had made.
Keeprecipes.com is putting together an All-Star digital cookbook with 86 cents of every dollar going to the American Red Cross for Japan relief. The digital book features 21 Japan-inspired recipes by various chefs and will be available on iTunes $10. Continue reading